Hotel VIU Milan is located in the Porta Volta quarter, which has undergone a vast transformation thanks to recent extensive redevelopment. It is a new building that occupies an entire block; the southern facade with the main entrance is on Via Fioravanti; to the east is Via Bramante and the northern facade faces the piazza in front of the Milan Monumental Cemetery. The hotel rises eight floors above ground with 124 bedrooms and suites. It has become a reference point in a culturally significant area that houses recently completed projects like the Feltrinelli Foundation and the ADI Design Museum.
This building is a singular project with great impact ― the new piazza in front of the Monumental Cemetery, the interior design and the rooftop construction are accentuated by the coherent use of different materials, carefully orchestrated to create a harmonious blend of materials, finishes and colour palette.
Another unusual aspect is the building design; the two side facades are completely covered with vertical gardens, almost forming a landmark to indicate the access to Via Bramante and Via Niccolini. The facade with the main entrance on Via Fioravanti features a regular pattern composed of slatted wooden elements, while light rooftop structures crown the top floor.
The facade overlooking the Monumental Cemetery Piazza has a contrasting design with projecting and recessed elements along the glass wall windows coated with a special bronze finish. While the external facades focus on different materials and the various burnished shades of steel, glass and slatted wood, the interior design is based on continuity, a balance achieved with a palette of soft neutral tones and quality materials like the Rubelli fabrics, stained oak flooring, and the bespoke furnishings created by Molteni ― all of which combine to convey an atmosphere of elegant Milanese design. The top floor houses a panoramic terrace, a swimming pool and roof bar with splendid views of the city.
YEAR: 2014-2017
TYPOLOGY: New construction and interior design
CLIENT: Immobiliare Porta Volta S.r.l. – Viscardi Hotels S.p.A.
LANDSCAPE: Studio AG&P Milano
COLLABORATORS: Francesca Romanò
Milan, Italy